Established 2005 Registered Charity No. 1110656

Scottish Charity Register No. SC043760

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Public shift

February 27 2018
Let's dump the clichéd image of homelessness

Crisis is working with FrameWorks Institute, an American communications consultancy, to change the way homelessness is talked about in the media. After surveying 7,000 people, Crisis concluded that the public does not yet link homelessness with housing market challenges.

Recommendations for new media campaigns will see Crisis avoiding clichéd images of a rough sleeper. It will also see new-style copy that helps shift the public’s fatalistic view that homelessness is historically always with us.

Speaking at Groundswell’s Shame Action Day, in February, Crisis’ Head of Research & Evaluation, Francesca Albanese added that homelessness conversations need to include information about the ways systems can be redesigned to make it easier for people to find, afford and stay in safe housing.