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Scottish Charity Register No. SC043760

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Get up and go

July 06 2009
You need a computer to survive, say homeless Americans Not having a place to call home makes it difficult to get work or healthcare ‚Äö?Ñ?¨ but need not be a barrier to mastering to World Wide Web. In Canada, one rough sleeper even hopes to make his fortune from his e-business endeavour. A Ukrainian schoolteacher has launched a pixel advertising site to make $5million. Terry Hladyak tried to start a new life in Toronto, but found himself on the streets within a fortnight. The 33-year-old used the local library as both an office and a home, and over the course of three months learned about digital media. His site, makemeshare.com, has been promoted across international media. Pixel advertising works by selling the tiny dots that make up a computer image for a small fee. Advertisers buy sufficient space for a logo, which acts as a link to their website. Hladyak pledges that if he reaches in $5million target, he will give half away to charity. Meanwhile, a little further south, homeless shelters in San Francisco have reported a massive surge in rough sleepers carrying laptops amongst their belongings. A local internet forum for the homeless has 140 members, running threads on everything from night shelter reviews to finding work. America was concerned about a digital divide, but residents from even the most difficult backgrounds are prioritising online solutions. Californian Charles Pitts, who has slept beneath a highway bridge for the last two years, told the Wall Street Journal: "You don't need a TV. You don't need a radio. You don't even need a newspaper, but you need the internet."
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