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Scottish Charity Register No. SC043760

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Vodafone backs homeless footie

May 23 2009
Phone company‘s charity will donate to strengthen Homeless World Cup Foundation infrastructure The credit crunch may be forcing several businesses worldwide to tighten their purse strings but an organisation's hefty donation to a homeless charity suggests corporate philanthropy has not been cut. The Homeless World Cup Foundation (HWCF) will receive a ¬¨¬£500,000 start-up package over the next two years for its international grassroots football programmes from Vodafone Group's charity, The Vodafone Foundation. Kat Byles, a spokeswoman for HWCF, said the charity could potentially struggle to meet its total target of ¬¨¬£5m, owing to the difficulties finding organisations to back start-up projects amid the current economic climate. Ms Byles said: "Vodafone's donation means the world to the Foundation, as start-up funding enables us to get key people in to implement best practice and we can then work towards becoming sustainable." The funding will be used by the HWCF to build the infrastructure of the football programmes and to appoint its first chief executive. The Vodafone Foundation explained that it has not been affected by the credit crunch because it works with a set amount of funding it receives every year from Vodafone. Spokeswoman Katherine Danby said the fixed funding would enable the Vodafone Foundation to back "projects in areas that are important, including music and sports projects like The Homeless World Cup". The Homeless World Cup currently has 30,000 homeless football players and aims to engage one million players in more than 75 nations by 2012.